- Title
- A micro-approach to understanding macro-differences: exploring common values and industry culture in 'old' and 'new' world wine regions
- Creator
- Boyle, Brendan; Ryan, Shaun; Mitchell, Rebecca
- Relation
- The Business of Wine: The Inaugural Wine Business Research Symposium. 'The Business of Wine': The Inaugural Wine Business Research Symposium: Conference Proceedings (Newcastle, N.S.W. 7-8 December, 2009) p. 111-120
- Relation
- http://www.newcastle.edu.au/conference/inaugural-wine-business-research-symposium
- Publisher
- University of Newcastle
- Resource Type
- conference paper
- Date
- 2009
- Description
- This paper forwards the proposition that, explaining the contrasting approaches of ‘Old’ and ‘New World’ wine producers in the context of formal institutional differences (e.g. regulation), with cursory reference to cultural differences from which such institutions are, in part, derived, may limit our understanding of underlying differences that exist between’ Old’ and ‘New World’ producers. A bottom-up approach to analysis is proposed, starting with an understanding of the human values systems (Schwartz, 1992) of individuals working or producing in the industry. This paper argues that differences in human values between ‘Old’ and ‘New World’ producers may better explain the sources and consequences of the contrasting ‘rules of the game’ (North, 1990) experienced across the global wine industry. We also propose that commonalities in values should be understood at a regional level, as regional ‘industry bounds’ (Peng, 2006) are the most fitting form of industry demarcation.
- Subject
- wine production; wine industry; values; industry culture
- Identifier
- uon:9016
- Identifier
- http://hdl.handle.net/1959.13/919927
- Identifier
- ISBN:9780646524689
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