- Title
- Strategies to proactively manage activity
- Creator
- James, Melanie
- Relation
- An Introduction to Public Relations: From Theory to Practice p. 248-269
- Relation
- http://www.oup.com.au/titles/higher_ed/media_studies/9780195564655
- Publisher
- Oxford University Press
- Resource Type
- book chapter
- Date
- 2009
- Description
- This chapter does more than introduce you to public relations strategy and the tactics important to the strategy; it also takes you into the contested space of public relations practice. It presents the public relation role as one that is highly strategic in the way that communication is planned to support achievement of the organisation's objectives.
- Subject
- public relations; strategies; communication; campaigns; promotion
- Identifier
- http://hdl.handle.net/1959.13/918592
- Identifier
- uon:8657
- Identifier
- ISBN:9780195564655
- Language
- eng
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