- Title
- Evaluating the emotional bidding framework: new evidence from a decade of neurophysiology
- Creator
- Adam, Marc T. P.; Kraemer, Jan
- Relation
- Electronic Markets Vol. 32, p. 1529-1540
- Publisher Link
- http://dx.doi.org/10.1007/s12525-022-00555-x
- Publisher
- Springer
- Resource Type
- journal article
- Date
- 2022
- Description
- Ten years ago the “emotional bidding framework” (Adam et al., Electronic Markets, 21(3), 197–207, 2011b) was published in this journal. It provided a conceptualization for the role of human emotion in electronic auctions along six propositions on how emotions emerge during the auction process and affect auction outcomes. While the framework emphasized the importance of immediate emotional responses and momentary changes in the bidders’ emotional state, the original article did not include an evaluation of its propositions given the limited data on how bidders experience emotions in the moment that they occur. Ten years on, advances in the growing research field of NeuroIS allow to evaluate the propositions based on neurophysiological evidence. As a rejoinder of the original article, the present paper synthesizes these insights, refines the framework further, and identifies fruitful areas for future research based on remaining gaps in the body of knowledge.
- Subject
- auctions; auction fever; neuroIS
- Identifier
- http://hdl.handle.net/1959.13/1487702
- Identifier
- uon:52224
- Identifier
- ISSN:1019-6781
- Rights
- Open Access This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/.
- Language
- eng
- Full Text
- Reviewed
- Hits: 4531
- Visitors: 4532
- Downloads: 4
| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | ATTACHMENT02 | Publisher version (open access) | 839 KB | Adobe Acrobat PDF | View Details Download |