- Title
- Measuring Tourist Festival Experience: Development and Validation of the PHF-TX Model
- Creator
- Olivier, Lizette; Carlson, Jamie; Rahman, Syed Mahmudur; Rosenberger III, Philip J.
- Relation
- Journal of Travel Research Vol. 62, Issue 7, p. 1530-1549
- Publisher Link
- http://dx.doi.org/10.1177/00472875221129251
- Publisher
- Sage
- Resource Type
- journal article
- Date
- 2022
- Description
- Despite the economic and academic importance of periodic hallmark festivals (PHFs) and customer experience, knowledge about the tourist experience (TX) in a PHF consumption context remains limited. In response, this research conceptualizes a novel “periodic hallmark festival tourist experience” (PHF-TX) construct and develops a measurement instrument. Findings from three empirical studies of PHF tourists confirmed six constituent perceived value dimensions of PHF-TX. Empirically, PHF-TX was positively associated with behavioral intentions and subjective wellbeing, with festival attachment playing a mediating role. Important theoretical and practical implications include heterogeneity with prior experience and an attenuated impact of PHF-TX in the proposed relationships, indicating that the relationship between PHF-TX and behavioral intention may differ between first-time and repeat PHF tourists. This finding suggests there may be a point on the perceived value spectrum where the benefits of PHF-TX increase at a decreasing rate. Consequently, PHF organizers are recommended to nurture festival attachment opportunities for first-time tourists.
- Subject
- customer experience; periodic hallmark festival; tourist experience; event tourism; nonlinear effect; scale development
- Identifier
- http://hdl.handle.net/1959.13/1459235
- Identifier
- uon:45620
- Identifier
- ISSN:0047-2875
- Rights
- Olivier, Lizette; Carlson, Jamie; Rahman, Syed Mahmudur; Rosenberger III, Philip J. (2022). Measuring Tourist Festival Experience: Development and Validation of the PHF-TX Model. Journal of Travel Research Vol. (In Press). Copyright ©2022. DOI: http://dx.doi.org/10.1177/00472875221129251
- Language
- eng
- Full Text
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