- Title
- Explaining Competitive Strategy in World Wine Regions: An Informal-Institutions Lens
- Creator
- Boyle, Brendan; Mitchell, Rebecca; Ryan, Shaun; Sharma, Narender
- Relation
- Entrepreneurship, Organizational Change and Employment Management p. 156-162
- Publisher
- Nanjing University Press
- Resource Type
- book chapter
- Date
- 2017
- Description
- This paper forwards the proposition that, explaining the contrasting approaches of "Old" and "New World" wine producers in the context of formal institutional differences (e.g. regulation), with cursory reference to cultural differences from which such institutions are, in part, derived, may limit our understanding of underlying differences that exist explaining competitive strategy differences between these producers. A bottom-up approach to analysis is proposed, starting with an understanding of the "human values" (Schwartz, 1992) of individuals producing in the industry. This paper argues that differences in human values between "Old" and "New World" producers may better explain the sources of the contrasting "rules of the game" across this global industry. We also propose that commonalities in values should be understood at a regional level, as regional "industry bounds" are the most fitting form of industry demarcation.
- Subject
- competitive strategy; institutional theory; culture; wine industry
- Identifier
- http://hdl.handle.net/1959.13/1444484
- Identifier
- uon:42314
- Identifier
- ISBN:9787305186660
- Language
- eng
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