Emergent strategy

Title: Emergent strategy
Creator: James, Melanie
Relation: The International Encyclopedia of Strategic Communication, p. 547-556
Relation: Wiley Blackwell-ICA International Encyclopedias of Communication Volume 1
Relation: https://www.wiley.com/en-au/The+International+Encyclopedia+of+Strategic+Communication%2C+3+Volume+Set-p-9781119010715
Publisher: John Wiley & Sons
Resource Type: book chapter
Date: 2018
Description: The term "strategic communication" traditionally has been understood as referring to external corporate communication, such as public relations, marketing communication, and advertising, with insufficient consideration beyond its role as a tool of persuasive influence. In recent years, however, the field of strategic communication has evolved to be more holistic in its approach and its role within sociocultural contexts. Articles, textbooks, and handbooks have attempted to define the scope, purpose, and nature of the concept, but as the first major comprehensive work of its kind, The International Encyclopedia of Strategic Communication captures the full scope of contemporary theory and practice in strategic communication.
Subject: communication; management; business communication; strategic communication
Identifier: http://hdl.handle.net/1959.13/1404196
Identifier: uon:35287
Identifier: ISBN:9781119010715
Language: eng

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