Mobile application stickiness: why do mobile applications get deleted so quickly?

Title: Mobile application stickiness: why do mobile applications get deleted so quickly?
Creator: Furner, Christopher P.; Racherla, Pradeep; Babb, Jeffry; Zinko, Robert
Relation: Optimizing Current Practices in E-Services and Mobile Applications p. 114-138
Relation: Advances in E-Business Research Series
Publisher Link: http://dx.doi.org/10.4018/978-1-5225-5026-6.ch006
Publisher: IGI Global
Resource Type: book chapter
Date: 2018
Description: While mobile application use has grown substantially in the past 10 years, research suggests that the majority of mobile applications are abandoned and often deleted shortly after being downloaded. This study seeks to explore the cognitive processes behind the decision to keep applications, while seeking to identify app characteristics, usage characteristics as well as consumer characteristics which infuence mobile application stickiness. Finally, this study maps the decision processes involved in application use continuation.
Subject: mobile applications; applications; application characteristics; consumer characteristics; application use; application deletion
Identifier: http://hdl.handle.net/1959.13/1403243
Identifier: uon:35137
Identifier: ISBN:9781522550273
Language: eng

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