- Title
- From magic charms to symbols of wealth: well-known trade marks in Indonesia
- Creator
- Antons, Christoph
- Relation
- The Law of Reputation and Brands in the Asia-Pacific Region p. 142-155
- Publisher Link
- http://dx.doi.org/10.1017/CBO9781139084604.013
- Publisher
- Cambridge University Press
- Resource Type
- book chapter
- Date
- 2012
- Description
- Different from articles that focus in particular on the protection of foreign well-known trade marks in Indonesia, this chapter will also examine famous local brands in their socio-economic context. The role of trade marks according to intellectual property textbooks is to signify the origin of goods or services, the quality of the product, to advertise it and to provide consumers with information about the product. We can detect some significant differences in these roles, however, if we examine trade marks in the context of young post-colonial nation states. Such differences have much to do with the nature of the local economy, with the role of foreign corporations and with attempts to strengthen and build up domestic enterprises.
- Subject
- trade marks; protection; Indonesia; foreign investment
- Identifier
- http://hdl.handle.net/1959.13/1356946
- Identifier
- uon:31830
- Identifier
- ISBN:9781107017726
- Rights
- This material has been published in The Law of Reputation and Brands in the Asia-Pacific Region edited by Andrew T. Kenyon, Megan Richardson and Wee Loon Ng-Loy. This version is free to view and download for personal use only. Not for re-distribution, re-sale or use in derivative works. © Oxford University Press. https://doi.org/10.1017/CBO9781139084604.013.
- Language
- eng
- Full Text
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