- Title
- Transformative co-creation of value: the case of smart work hubs
- Creator
- Malik, Ashish; Rosenberger III, Philip J.; Fitzgerald, Martin
- Relation
- 6th ISPIM Innovation Symposium: Innovation in the Asian Century. Proceedings of the 6th ISPIM Innovation Symposium: Innovation in the Asian Century (Kuala Lumpur, Malaysia 19-22 June, 2016)
- Publisher
- International Society for Professional Innovation Management (ISPIM)
- Resource Type
- conference paper
- Date
- 2016
- Description
- This paper focuses on a service innovation by exploring a novel work-design initiative driven by the New South Wales (NSW) State Government in Australia that seeks to address the commuter-congestion issue. The NSW Government's pilot program of innovative work design of smart-work-hub (SWH) services in regional areas provides an opportunity for value co-creation in the SWH context. Transformative value co-creation that has received little attention to date in the context of SWHs. This paper identifies the constellation of actors in the SWH ecosystem and the forms of co-creation in the SWH context, focusing on SWH users. Using a sample of 218 NSW commuters interested in using a SWH, a hierarchical model of anticipated transformative value from SWH use comprising business and family-life dimensions — was found to have a strong, positive influence on attitudes towards SWHs, which then positively influenced SWH usage intentions. Telework experience moderated a number of the relationships.
- Subject
- smart work; telework; perceived value; co-creation; Smart Work Hubs; Australia
- Identifier
- http://hdl.handle.net/1959.13/1345422
- Identifier
- uon:29634
- Language
- eng
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