- Title
- Emotion is not what you think it is: Startle Reflex Modulation (SRM) as a measure of affective processing in NeuroIS
- Creator
- Walla, Peter; Koller, Monika
- Relation
- Gmunden Retreat on NeuroIS 2015. Information Systems and Neuroscience: Gmunden Retreat on NeuroIS 2015 [presented in Lecture Notes in Information Systems and Organisation, Vol. 10] ( 01-03 June, 2015) p. 181-185
- Publisher Link
- http://dx.doi.org/10.1007/978-3-319-18702-0_24
- Publisher
- Springer
- Resource Type
- conference paper
- Date
- 2015
- Description
- Emotion is a widely used term in various different fields. The problem is that across and even within those fields scholars are not sharing a common under-standing of it. This strongly counterproductive situation hinders ongoing pro-gress and might even lead to false understandings. This conceptual paper offers a solution and also introduces a method called startle reflex modulation (SRM). It has been described since the late 80s in the human literature and is widely used in emotion research to measure raw affective re-sponses. Meanwhile, besides in the frame of basic science studies it has also been applied to clinical and most recently even industry-relevant topics. It is suggested that SRM does indeed represent a highly valuable new approach to quantify affective processing in the context of NeuroIS (e.g. technology ac-ceptance). Often, self-reported affect differs from objectively measured affect.
- Subject
- affective processing; emotion; startle reflex modulation; non-concious; attitude; NeuroIS
- Identifier
- http://hdl.handle.net/1959.13/1340431
- Identifier
- uon:28478
- Identifier
- ISBN:9783319187020
- Language
- eng
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