Attracting international hotels: locational factors that matter most

Title: Attracting international hotels: locational factors that matter most
Creator: Assaf, A. George; Josiassen, Alexander; Agbola, Frank W.
Relation: Tourism Management Vol. 47, Issue April 2015, p. 329-340
Publisher Link: http://dx.doi.org/10.1016/j.tourman.2014.10.005
Publisher: Elsevier
Resource Type: journal article
Date: 2015
Description: With the increased international competition facing hotel chains, it is essential that the next destination they enter is the most attractive option possible. The host destinations too have a keen interest in strategically positioning themselves in order to attract international hotels since their presence has several positive effects. Using, for the first time, actual on-location data we investigate the factors that matter most for international hotels when selecting host destinations. Specifically, we identify 23 factors that make a destination an attractive (or unattractive) location for international hotels. We then rank these. The results show that welcomeness, infrastructure, and crime rate are the three most important factors that influence the location of international hotels in host destinations.
Subject: tourism destinations; international hotel chains; locational factors; hotel destination attractiveness
Identifier: http://hdl.handle.net/1959.13/1333900
Identifier: uon:27175
Identifier: ISSN:0261-5177
Language: eng
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