Homogenizing social media: affect/effect and globalization of media and the public sphere

Title: Homogenizing social media: affect/effect and globalization of media and the public sphere
Creator: Merkovity, Norbert; Imre, Robert; Owen, Stephen
Relation: Media and Globalization: Different Cultures, Societies, Political Systems p. 59-71
Publisher: Maria Curie-Sklodowska University Press
Resource Type: book chapter
Date: 2015
Description: Social media and the public sphere has developed a specific new formation of communication and politics. In this chapter we examine some of the ramifications of this and argue that the design and application of social media presents a specific kind of cultural homogeneity that users must perform. Local and global interactions may not be creating a diversity of any kind, and is instead creating opportunities for simplification of surveillance as well as a pattern of privileging particular kinds of personality traits among users. Design itself is not democratized, and as such the affect and effect that we examine here is delivering a dangerous lack of diversity in the social media construct.
Subject: social media; globalization; public sphere; civil society; cultural homogenization
Identifier: http://hdl.handle.net/1959.13/1328737
Identifier: uon:25984
Identifier: ISBN:9788377847015
Language: eng

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