- Title
- Introduction: India: a culture in transition
- Creator
- Malik, Ashish; Pereira, Vijay
- Relation
- Indian Culture and Work Organisations in Transition p. 1-13
- Publisher
- Routledge
- Resource Type
- book chapter
- Date
- 2016
- Description
- As former natives who have spent a significant portion of our (as editors) personal lives as being born, brought-up, educated and socialised in a range of settings in India, we still feel a lot needs to be understood about India. We can understand how difficult it might be for someone who was not born and brought up in India to experience its diversity, paradoxes and multitude of cultural challenges. We believe the cultural fabric of a vast nation such as India changes every 100 kilometres; the dialect, the food, the rituals and social interactions start to take on a different form and shape as one travels through the length and breadth of the nation. Contributing to this diverse cultural fabric, to name a few important influences are aspects such as different political ideologies, coexistence of rich and poor, multiple castes, and religion. Such influences have a pervasive impact on how employees behave in organisations and how should people and cultures be managed in business organisations. Additionally, with the advent of globalisation there has been an even more pronounced need to manage focus on inter-cultural management and cultural integration. An increasing incidence of new generation entrepreneurs, work cultures have witnessed transformation. For example, in cities such as Bengaluru, Gurgaon, Noida and Mumbai we have witnessed a new wave of first generation entrepreneurs in fields as diverse as information technology, business process outsourcing, pharmaceuticals, biotechnology, telecommunications, retail and more recently infrastructure. Much of this entrepreneurial activity and freedom is associated with high levels risk taking ability coupled with market orientation and strong quality management approaches (Malik, Sinha & Blumenfeld, 2012) to deliver a sound profit formula that supports firms’ business models (Malik & Rowley, 2015).
- Subject
- Indian culture; work organisations; workplace ethics; Indian workplaces
- Identifier
- http://hdl.handle.net/1959.13/1327196
- Identifier
- uon:25598
- Identifier
- ISBN:9781138650077
- Language
- eng
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