- Title
- Epilogue to the special issue and reflections on the future of engagement research (commentary)
- Creator
- Hollebeek, Linda D.; Conduit, Jodie; Sweeney, Jill; Soutar, Geoffrey; Karpen, Ingo O.; Jarvis, Wade; Chen, Tom
- Relation
- Journal of Marketing Management Vol. 32, Issue 5-6, p. 586-594
- Publisher Link
- http://dx.doi.org/10.1080/0267257X.2016.1144340
- Publisher
- Routledge
- Resource Type
- journal article
- Date
- 2016
- Description
- We are confident this Special Issue will generate scholarly discussion and debate, as well as act as a catalyst in advancing marketing-based engagement research. We thank each of the contributing authors, and in this commentary, synthesise our key reflections regarding the current state of engagement research, and identify key areas for further research in this area, which emanate from this Special Issue.
- Subject
- customers; customer experience; customer service; marketing
- Identifier
- http://hdl.handle.net/1959.13/1326708
- Identifier
- uon:25494
- Identifier
- ISSN:1472-1376
- Language
- eng
- Reviewed
- Hits: 4244
- Visitors: 4570
- Downloads: 1
| Thumbnail | File | Description | Size | Format |
|---|