- Title
- Increasing the health promotion practices of workplaces in Australia with a proactive telephone-based intervention
- Creator
- Daly, Justine; Licata, Milly; Gillham, Karen; Wiggers, John
- Relation
- American Journal of Health Promotion Vol. 19, Issue 3, p. 163-166
- Publisher Link
- http://dx.doi.org/10.4278/0890-1171-19.3.163
- Publisher
- Sage
- Resource Type
- journal article
- Date
- 2005
- Description
- Purpose: The aim of this study was to explore the potential effectiveness of a proactive telephone-based intervention in increasing workplace adoption of health promotion initiatives. Methods: A telephone-based direct marketing strategy was used to contact a sample of Australian workplaces to encourage the adoption of health promotion initiatives. Work-places were offered free services and resources designed to facilitate adoption of health promotion initiatives. Results: A total of 227 (71%) workplaces provided informed consent to participate in both baseline and 4-year follow-up surveys. Significant increases were evident for seven of the eight health promotion initiatives. Discussion: The findings of this study suggest that a proactive telephone-based intervention has the potential to be effective in increasing the prevalence of health promotion initiatives across a range of health topics in a large population of workplaces. Given the capacity to reach an entire population of workplaces, this approach represents a promising means of achieving the established potential of workplace health promotion.
- Subject
- alcohol; cancer prevention; health promotion; HIV/AIDS prevention; prevention research; smoking; workplaces
- Identifier
- http://hdl.handle.net/1959.13/1320995
- Identifier
- uon:24240
- Identifier
- ISSN:0890-1171
- Language
- eng
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