- Title
- Ethical business practices and consumers' purchase intentions for a fast moving consumer good in Hong Kong
- Creator
- Leung, Sai Yiu Francis; Pires, Guilherme; Rosenberger III, Philip J.
- Relation
- Global Business & Economics Anthology Vol. 2, Issue Dec., p. 220-228
- Relation
- www.besiweb.com
- Publisher
- Business & Economics Society International
- Resource Type
- journal article
- Date
- 2013
- Description
- This study seeks to contribute to the debate by examining the relationship between consumers' perceptions of EBPs on buying intentions for low-involvement, fast moving consumer goods (FMCG) in Hong Kong supplied by a wellknown brand, Nestlé. The ultimate goal is to discern whether consumers' perceptions of EBPs affect their actual purchasing behaviour, hence justifying businesses' efforts to enhance their image in the minds of consumers. Consistent with previous studies, this study suggests that EBPs can have a large effect on purchase intentions because consumers see ethical behaviour as a baseline expectation.
- Subject
- Hong Kong; consumer perceptions; fast moving consumer goods; Nestle
- Identifier
- http://hdl.handle.net/1959.13/1313638
- Identifier
- uon:22621
- Identifier
- ISSN:1553-1392
- Language
- eng
- Reviewed
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View Details Download | ATTACHMENT02 | Publisher version (open access) | 2 MB | Adobe Acrobat PDF | View Details Download |