- Title
- Making sound business decisions? Industry intelligence and small tourism enterprises in a regional destination
- Creator
- Hanley, Joanne; Lyons, Kevin; Young, Tamara
- Relation
- 1st Annual International Conference on Tourism and Hospitality Research (THoR 2012). Proceedings of the 1st Annual International Conference on Tourism and Hospitality Research (Singapore 9-10 July, 2012) p. 70-71
- Publisher Link
- http://dx.doi.org/10.5176/2251-3426_THoR1218
- Publisher
- Global Science and Technology Forum (GSTF)
- Resource Type
- conference paper
- Date
- 2012
- Description
- In the tourism sector timely and comprehensive information on market trends and consumer behaviour is imperative for suppliers of the tourism product. Such information lays the foundation for modifying business practices accordingly and operating proactively in an industry that is vulnerable to many external factors and highly competitive both inter- and intraregionally.
- Subject
- tourism industry; regional destination; small enterprises; market research; knowledge management
- Identifier
- http://hdl.handle.net/1959.13/1308559
- Identifier
- uon:21668
- Identifier
- ISSN:2251-3426
- Language
- eng
- Reviewed
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