In pursuit of understanding what drives fan satisfaction

Title: In pursuit of understanding what drives fan satisfaction
Creator: Sarstedt, Marko; Ringle, Christian M.; Raithel, Sascha; Gudergan, Siegfried P.
Relation: Journal of Leisure Research Vol. 46, Issue 4, p. 419-447
Relation: http://js.sagamorepub.com/jlr/article/view/5733
Publisher: National Recreation and Park Association
Resource Type: journal article
Date: 2014
Description: With economic considerations exerting an ever-increasing influence on soccer club activities, fan satisfaction has become an essential focus for these organizations. Despite the relevance of this topic, the literature has paid little attention to the measurement of fan satisfaction. Based on a thorough literature review and an empirical study of soccer fans, this paper outlines the development of a formative measurement index for fan satisfaction. Using data from a second soccer fan sample, the proposed fan satisfaction (FANSAT) index is assessed and applied to predict attendance. The results of a partial least squares structural equation modeling analysis imply that aspects of the stadium, club management, and the fan-based support for the club are the most important determinants of fan satisfaction.
Subject: satisfaction; leisure experience; multi-attribute model; formative measurement; partial least squares
Identifier: http://hdl.handle.net/1959.13/1304793
Identifier: uon:20925
Identifier: ISSN:0022-2216
Language: eng
Reviewed

		Thumbnail	File	Description	Size	Format