- Title
- Transforming strategy: analytical information systems and the resolution of strategic business issues - a case study
- Creator
- Kanjanabootra, Sittimont; Corbitt, Brian; Nicholls, Miles
- Relation
- Applied Informatics Research Group Working Paper Series Number 9, August 2015
- Relation
- http://silverbullet.newcastle.edu.au/air
- Publisher
- Unpublished
- Resource Type
- working paper
- Date
- 2015
- Description
- Building on arguments by Nolan (2012) and Ward (2012) about the need for impact studies of strategic information systems and a better understanding of the transformative effects of information systems on strategy, this paper focuses on providing a method to transform strategy in businesses using information systems as the base. This paper demonstrates the impact and value of using an information system to assist a manufacturing company address identified strategic issues of improving the speed of product development and, through getting new products to market more efficiently, improving the company’s competitive position in the marketplace. The paper shows the transformative strategic value of applying heuristics to business processes captured in information systems in a manufacturing company. The manufacturing company was losing market share through not being able to get its new products to market quickly enough. As a result, the company was not reaching its intended business targets. The researchers collected the specific business process information and knowledge in the company and developed an information and knowledge management system. A heuristic was then applied to the manufacturing process to determine better models of product development and manufacturing that would enable faster to market product development and thus enable better strategic alignment between company expectations and realisation of market share, transforming the business strategy of the company. The paper demonstrates the value and impact of strategic use of information systems as a means of directly solving business problems through information analysis.
- Subject
- strategic information systems; impact studies; product development; marketing; business analysis; information analysis
- Identifier
- http://hdl.handle.net/1959.13/1301758
- Identifier
- uon:20338
- Language
- eng
- Full Text
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