Nothing but net!: A study of the information content in Australian professional basketball websites

Title: Nothing but net!: A study of the information content in Australian professional basketball websites
Creator: Carlson, Jamie; Rosenberger III, Philip J.; Muthaly, Siva
Relation: Sport Marketing Quarterly Vol. 12, Issue 3, p. 184-189
Relation: http://www.fitinfotech.com/smqEletricVersion/smqWVU.tpl
Publisher: Fitness Information Technology
Resource Type: journal article
Date: 2003
Description: Competitive intelligence gathering and benchmarking are necessary marketing activities. With the use of the web by sports organizations as a communications medium, there is a need to be able to examine competitor websites. This review describes an easy-to-use technique for examining the information content of competitor home pages as part of an organization's competitive intelligence and benchmarking activities. To illustrate the technique, Australian professional basketball team (NBL) sport websites were examined in order to determine the content of the sites and determine how the content related to the elements of the marketing mix.
Subject: marketing; web sites; best practice; basketball teams; sports; sports teams
Identifier: http://hdl.handle.net/1959.13/27600
Identifier: uon:1826
Identifier: ISSN:1061-6934
Language: eng
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