Do social product features have value to consumers?

Title: Do social product features have value to consumers?
Creator: Auger, Pat; Devinney, Timothy M.; Louviere, Jordan J.; Burke, Paul F.
Relation: International Journal of Research in Marketing Vol. 25, Issue 3, p. 183-191
Publisher Link: http://dx.doi.org/10.1016/j.ijresmar.2008.03.005
Publisher: Elsevier
Resource Type: journal article
Date: 2008
Description: The present paper utilizes a random utility theoretic experimental design to provide estimates of the relative value that selected consumers place on the social features of products. Experiments were conducted in Hong Kong and Australia using both university students and supporters of the human rights organization Amnesty International. The paper focuses on two classes of social features, “labor practices” and “animal rights and the environment”. The results show that the social features of products can, on average, affect an individuals' likelihood of purchasing a product. Also, this paper finds distinctive segments of ethically orientated consumers.
Subject: consumers; ethics; products
Identifier: http://hdl.handle.net/1959.13/1058195
Identifier: uon:16355
Identifier: ISSN:0167-8116
Language: eng
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