E-trust: the influence of perceived interactivity on e-retailing users

Title: E-trust: the influence of perceived interactivity on e-retailing users
Creator: Merrilees, Bill; Fry, Marie-Louise
Relation: Marketing Intelligence & Planning Vol. 21, Issue 2, p. 123-128
Publisher Link: http://dx.doi.org/10.1108/02634500310465461
Publisher: Emerald Publishing
Resource Type: journal article
Date: 2003
Description: E-retailing has received considerable attention in recent years, especially with the help of consumer behaviour concepts and tools. This particular paper focuses on e-trust and its antecedents. Special attention is given to the proposition that the more a site is perceived to be interactive, then the greater the trust that users attach to that site. Previous research has demonstrated this relationship with respect to a particular site. The current paper re-examines this relationship with respect to another site. More importantly, the paper tests whether the nexus between interactivity and e-trust applies to both pure "click" and "brick and click" e-retailers.
Subject: electronic commerce; e-commerce; retailing; consumer behaviour; World Wide Web; interaction
Identifier: http://hdl.handle.net/1959.13/27370
Identifier: uon:1608
Identifier: ISSN:0263-4503
Language: eng
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