- Title
- E-trust: the influence of perceived interactivity on e-retailing users
- Creator
- Merrilees, Bill; Fry, Marie-Louise
- Relation
- Marketing Intelligence & Planning Vol. 21, Issue 2, p. 123-128
- Publisher Link
- http://dx.doi.org/10.1108/02634500310465461
- Publisher
- Emerald Publishing
- Resource Type
- journal article
- Date
- 2003
- Description
- E-retailing has received considerable attention in recent years, especially with the help of consumer behaviour concepts and tools. This particular paper focuses on e-trust and its antecedents. Special attention is given to the proposition that the more a site is perceived to be interactive, then the greater the trust that users attach to that site. Previous research has demonstrated this relationship with respect to a particular site. The current paper re-examines this relationship with respect to another site. More importantly, the paper tests whether the nexus between interactivity and e-trust applies to both pure "click" and "brick and click" e-retailers.
- Subject
- electronic commerce; e-commerce; retailing; consumer behaviour; World Wide Web; interaction
- Identifier
- http://hdl.handle.net/1959.13/27370
- Identifier
- uon:1608
- Identifier
- ISSN:0263-4503
- Language
- eng
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