- Title
- Gender attitudes towards the advertising of controversial products in China
- Creator
- Waller, David S.; Fam, Kimshyan
- Relation
- Journal of Interdisciplinary Gender Studies: JIGS Vol. 6, Issue 2, p. 83-91
- Relation
- http://www.newcastle.edu.au/school/hss/research/publications/jigs/jigs-index.html
- Publisher
- University of Newcastle, Faculty of Education and Arts
- Resource Type
- journal article
- Date
- 2001
- Description
- The recent opening up of the Chinese economy has seen a rapid growth in the advertising industry, which has also led to the exposure of advertising for socially sensitive, or controversial, products to the Chinese community. This paper surveys 238 Chinese students to determine their level of offence at various gender/sexrelated products and the main reasons for offence towards advertising. Comparisons between genders were made to discover any significant differences.
- Subject
- gender attitudes; adverstising; controversial products; China
- Identifier
- http://hdl.handle.net/1959.13/1046883
- Identifier
- uon:14700
- Identifier
- ISSN:1325-1848
- Language
- eng
- Full Text
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| Thumbnail | File | Description | Size | Format | |||
|---|---|---|---|---|---|---|---|
| View Details Download | ATTACHMENT01 | Publisher version (open access) | 184 KB | Adobe Acrobat PDF | View Details Download |