Email forwardables: folklore in the age of the internet

Title: Email forwardables: folklore in the age of the internet
Creator: Kibby, Marjorie D.
Relation: New Media & Society Vol. 7, Issue 6, p. 770-790
Publisher Link: http://dx.doi.org/10.1177/1461444805058161
Publisher: Sage Publications Ltd.
Resource Type: journal article
Date: 2005
Description: Email communication fosters an environment where messages have an inherent 'truth value' while at the same time senders have reduced inhibitions about the types of messages sent. When this is combined with a convenience and ease of communication and an ability to contact huge numbers of people simultaneously, email becomes a rapid and effective distribution mechanism for gossip, rumour and urban legends. Email has enabled not only the birth of new folklore, but also the revival of older stories with contemporary relevance and has facilitated their distribution on an unprecedented scale.
Subject: chain letters; electronic mail; email; folklore
Identifier: http://hdl.handle.net/1959.13/27125
Identifier: uon:1386
Identifier: ISSN:1461-4448
Language: eng
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