Assessing connectivity in ICT-driven consumer empowerment

Title: Assessing connectivity in ICT-driven consumer empowerment
Creator: Pires, Guilherme; Rita, Paulo; Stanton, John
Relation: Australian and New Zealand Marketing Academy Conference 2010: Doing More with Less (ANZMAC 2010). Proceedings of the Australian and New Zealand Marketing Academy Conference 2010: Doing More with Less (Canterbury, New Zealand 29 November - 1 December, 2010)
Relation: http://anzmac2010.org/proceedings/index.html
Publisher: Australian and New Zealand Marketing Academy (ANZMAC)
Resource Type: conference paper
Date: 2010
Description: This paper discusses the assessment of connectivity in the context of ICT-driven consumer empowerment. The focus is on examining whether common measurements, such as ICT penetration rates, can be applied in this context. It is argued that commonly used indicators are limited in their usefulness as proxies for connectivity assessment in the ICT-driven consumer empowerment context. Indicators of connectivity that can be used by businesses are identified. Effective assessment by business encompasses consideration of a large number of aspects pertaining to the business itself, as well as to competitors, to consumers and to 3rd party institutions.
Subject: Online Connectivity; ICT; Consumer Empowerment
Identifier: http://hdl.handle.net/1959.13/933767
Identifier: uon:11715
Identifier: ISBN:9780473178208
Language: eng
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