- Title
- Embracing a service-dominant logic within the supply chain
- Creator
- Keating, Bryon; Coltman, Tim; Kriz, Anton
- Relation
- Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007 (ANZMAC 2007). Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007. 3Rs: Reputation, Responsibility & Relevance: Conference Proceedings and Refereed Papers (Dunedin, New Zealand 3-5 December, 2007) p. 142-147
- Relation
- http://anzmac.info/conference/conference-proceedings
- Publisher
- Australia & New Zealand Marketing Academy (ANZMAC)
- Resource Type
- conference paper
- Date
- 2007
- Description
- The relevance of a new service-dominant (S-D) logic for marketing has been receiving attention in the academic literature. This paper explores the applicability of S-D logic within the supply-chain. A survey of buyers and suppliers of third-party logistics services is used to assess the extent to which a philosophical shift in the orientation of the supply-chain has occurred.
- Subject
- service-dominant logic; marketing; supply chains
- Identifier
- http://hdl.handle.net/1959.13/928545
- Identifier
- uon:10375
- Identifier
- ISBN:9781877156299
- Language
- eng
- Reviewed
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