Embracing a service-dominant logic within the supply chain

Title: Embracing a service-dominant logic within the supply chain
Creator: Keating, Bryon; Coltman, Tim; Kriz, Anton
Relation: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007 (ANZMAC 2007). Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007. 3Rs: Reputation, Responsibility & Relevance: Conference Proceedings and Refereed Papers (Dunedin, New Zealand 3-5 December, 2007) p. 142-147
Relation: http://anzmac.info/conference/conference-proceedings
Publisher: Australia & New Zealand Marketing Academy (ANZMAC)
Resource Type: conference paper
Date: 2007
Description: The relevance of a new service-dominant (S-D) logic for marketing has been receiving attention in the academic literature. This paper explores the applicability of S-D logic within the supply-chain. A survey of buyers and suppliers of third-party logistics services is used to assess the extent to which a philosophical shift in the orientation of the supply-chain has occurred.
Subject: service-dominant logic; marketing; supply chains
Identifier: http://hdl.handle.net/1959.13/928545
Identifier: uon:10375
Identifier: ISBN:9781877156299
Language: eng
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