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Title Author/Creator Date Full Text Reviewed
Add Investigating the relationships between e-service quality, product involvement and flow on behavioural intentions of e-services Carlson, Jamie; O'Cass, Aron 2008 Full Text Reviewed
Add Key opinion leaders: independent experts or drug representatives in disguise? Moynihan, Ray 2008 Full Text
Add The relevance of minority ethnic groups for marketing: a research framework Pires, Guilherme; Stanton, John; Stanton, Patricia 2008 Full Text Reviewed
Add An analysis of the values of websites as a promotional marketing tool: a case study of the institutional catering industry in Hong Kong Leung, S M Cynthia 2008 Full Text
Add Nothing but net!: a study of the information content in Australian professional basketball websites Carlson, Jamie; Rosenberger III, Philip J.; Muthaly, Siva 2003 Full Text Reviewed
Add The importance of internal marketing in the textile industry (Guangdong, China) Lai, Jacob 2006 Full Text
Add An introduction to green marketing Polonsky, Michael Jay 1994 Full Text Reviewed
Add Embracing a service-dominant logic within the supply chain Keating, Bryon; Coltman, Tim; Kriz, Anton 2007 Reviewed
Add Vista, vision and visual consumption from the age of enlightenment de Burgh-Woodman, Helene; Brace-Govan, Janice 2010 Reviewed
Add A conceptual framework to manage e-loyalty in business-to-consumer e-commerce Carlson, Jamie; Sinnappan, Suku; Kriz, Anton 2005
Add The use of intentional positioning techniques in government agencies' communication campaigns James, Melanie 2010 Reviewed
Add Studying the effect of market orientation and organisational culture on a brand's performance O'Cass, Aron; Ngo, Liem Viet; Budiman, Arief; Bougoure, Ursula 2005 Reviewed
Add An exploration of personality and speed limit compliance Griffin, Deborah; O'Cass, Aron 2010 Reviewed
Add The effects of perceived industry competitive intensity and marketing-related capabilities: drivers of superior brand performance O'Cass, Aron; Weerawardena, Jay 2010 Reviewed
Add Marketing of rural and remote pharmacy practice via the digital medium Peterson, G. M.; Fitzmaurice, K. D.; Rasiah, R. L.; Kruup, H. 2010 Reviewed