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Date: 2005
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.13/35639
Description: In the creative industries, experts are alternatively described as professionals, critics, buffs or connoisseurs. They are thought to play multiple roles of importance in the creative industries, incl... More
Reviewed: Reviewed
Date: 2005
Resource Type: conference paper
Identifier: uon:5896
Description: The boundaries of the marketing discipline have broadened to encompass research areas that have informed managerial information use as an input to marketing strategy formulation. A logical extension o... More
Full Text: Full Text
Reviewed: Reviewed
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Date: 2005
Language: eng
Resource Type: conference paper
Identifier: http://hdl.handle.net/1959.13/927477
Description: It is now well accepted that effective implementation of market orientation leads to superior performance. This paper theorises that market orientation and an innovative culture enable organisations t... More
Reviewed: Reviewed
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