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Title Author/Creator Date Full Text Reviewed
Add Sounding it out! Phonetic symbolism and children's brand name preference Baxter, Stacey; Lowrey, Tina M. 2010 — Reviewed
Add Examining the effects of perceived web innovateness in e-retailing Carlson, Jamie; O'Cass, Aron 2010 — Reviewed
Add The influence of product placement prominence on consumer attitudes and intentions: a theoretical framework Kozary, Ben; Baxter, Stacey 2010 — Reviewed
Add Examining the role of value offering in creating competitive advantages for street food vendors against restaurants in Mumbai, India Meshram, Kanika; O'Cass, Aron 2010 — Reviewed
Add Identification in popular music: a netnographic exploration of online fan communities Perkins, Alicia 2010 — Reviewed
Add Assessing connectivity in ICT-driven consumer empowerment Pires, Guilherme; Rita, Paulo; Stanton, John 2010 — Reviewed
Add Examining the interactive roles of marketing, innovation and social networking capabilities on firms customer-based performance Sok, Phyra; O'Cass, Aron 2010 — Reviewed
Add Examining the nature of Australian child-directed magazine advertising Baxter, Stacey; Perkins, Alicia 2010 — Reviewed
Add Corporate social action patterns in contrasting market settings Quazi, Ali; Rugimbana, Robert; Muthaly, Siva; Keating, Byron 2003 — Reviewed
Add Exploring marketing effectiveness via market orientation, resource possession and marketing capability Ngo, Liem; O'Cass, Aron 2009 — Reviewed
Add Achieving customer satisfaction via market orientation, brand orientation, and customer empowerment: evidence from Australia O'Cass, Aron; Ngo, Liem 2009 — Reviewed
Add Business and consumer communication via online social networks: a preliminary investigation Browne, Rebecca; Clements, Elise; Harris, Rebecca; Baxter, Stacey 2009 — Reviewed
Add Brand trust: an Australian replication of a two-factor structure Rosenberger III, Philip J. 2009 — Reviewed
Add Group think or effective data collection? Conducting survey research with children Baxter, Stacey 2009 — Reviewed
Add Naming brands: implications for children's brand awareness Baxter, Stacey; Webster, Cynthia 2009 — Reviewed
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