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Title Author/Creator Date Full Text Reviewed
Add Creating commercially compelling website-service encounters: an examination of the effect of website-service interface performance components on flow experiences Carlson, Jamie; O'Cass, Aron 2011 — Reviewed
Add The effects of perceived industry competitive intensity and marketing-related capabilities: drivers of superior brand performance O'Cass, Aron; Weerawardena, Jay 2010 — Reviewed
Add Examining the effects of website-induced flow in professional sporting team websites O'Cass, Aron; Carlson, Jamie 2010 — Reviewed
Add An exploration of personality and speed limit compliance Griffin, Deborah; O'Cass, Aron 2010 — Reviewed
Add Exploring the relationships between e-service quality, satisfaction, attitudes and behaviours in content-driven e-service web sites Carlson, Jamie; O'Cass, Aron 2010 — Reviewed
Add Implementing competitive strategies: the role of responsive and proactive market orientations Voola, Ranjit; O'Cass, Aron 2010 — Reviewed
Add Value creation architecture and engineering: a business model encompassing the firm-customer dyad Ngo, Liem Viet; O'Cass, Aron 2010 — Reviewed
Add Creating value offerings via operant resource-based capabilities Ngo, Liem Viet; O'Cass, Aron 2009 — Reviewed
Add Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation O'Cass, Aron; Weerawardena, Jay 2009 — Reviewed
Add A resource-based view of the political party and value creation for the voter-citizen: an integrated framework for political marketing O'Cass, Aron 2009 — Reviewed
Add A rose by any other name? The influence of brand name versus chemical differences in the prescription of antidepressants: the role of expertise Ward, Steven; Pecotich, Anthony; O'Cass, Aron; Julian, Craig C. 2008 — Reviewed
Add Studying Chinese generation Y consumers' involvement in fashion clothing and perceived brand status O'Cass, Aron; Choy, Eric 2008 — Reviewed
Add Understanding the role of retail store service in light of self-image: store image congruence O'Cass, Aron; Grace, Debra 2008 — Reviewed
Add Balancing external adaptation and internal effectiveness: achieving better brand performance O'Cass, Aron; Ngo, Liem Viet 2007 — Reviewed
Add Market orientation versus innovative culture: two routes to superior brand performance O'Cass, Aron; Ngo, Liem Viet 2007 — Reviewed
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