NOVA. The University of Newcastle's Digital Repository
List View
Showing items 1 - 7 of 7.
Add to Quick Collection All 7 Results
| Title | Author/Creator | Date | Full Text | Reviewed | |
|---|---|---|---|---|---|
| Value creation architecture and engineering: a business model encompassing the firm-customer dyad | Ngo, Liem Viet; O'Cass, Aron | 2010 | — | 
|
|
| Creating value offerings via operant resource-based capabilities | Ngo, Liem Viet; O'Cass, Aron | 2009 | — |
|
|
| Exploring performance differentials via resource possession and firm capabilities | Ngo, Liem Viet; O'Cass, Aron | 2009 | — |
|
|
| Managing innovation capability and co-creative interaction with customers to achieve superior firm performance | Ngo, Liem Viet; O'Cass, Aron George | 2009 | — | ||
| Balancing external adaptation and internal effectiveness: achieving better brand performance | O'Cass, Aron; Ngo, Liem Viet | 2007 | — |
|
|
| Market orientation versus innovative culture: two routes to superior brand performance | O'Cass, Aron; Ngo, Liem Viet | 2007 | — |
|
|
| Studying the effect of market orientation and organisational culture on a brand's performance | O'Cass, Aron; Ngo, Liem Viet; Budiman, Arief; Bougoure, Ursula | 2005 | — |
|
Author/Creator
- O'Cass, Aron (6)
- Bougoure, Ursula (1)
- Budiman, Arief (1)
- O'Cass, Aron George (1)
Keyword
- brand performance (2)
- innovation (2)
- market orientation (2)
- organizational culture (2)
- Australia (1)
- behavioural orientations (1)
- brand equity (1)
- brand management (1)
- business orientation (1)
- business processes (1)
Format Type
Resource Type
- journal article (4)
- conference paper (2)
- book chapter (1)
