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Title Author/Creator Date Full Text Reviewed
Add Understanding the role of retail store service in light of self-image: store image congruence O'Cass, Aron; Grace, Debra 2008 — Reviewed
Add An examination of the antecedents of repatronage intentions across different retail store formats Grace, Debra; O'Cass, Aron 2005 — Reviewed
Add Service branding: consumer verdicts on service brands Grace, Debra; O'Cass, Aron 2005 — Reviewed
Add Service brands and communication effects O'Cass, Aron; Grace, Debra 2004 — Reviewed
Add An exploratory perspective of service brand associations O'Cass, Aron; Grace, Debra 2003 — Reviewed
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