Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.13/806737

OpenURL Link
Title
Creating value offerings via operant resource-based capabilities
Author/Creator
Ngo, Liem Viet;  O'Cass, Aron
Institution
The University of Newcastle. Faculty of Business & Law, Newcastle Business School
Description
There is growing recognition that leveraging firm resources appears to be an essential precondition for securing a competitive position in the marketplace and also for creating value for the customer. In moving forward within the new dominant logic as espoused by Vargo and Lusch, with its focus on operant resources, this research empirically examines the role of operant resource-based capabilities as antecedents to a firm's value offering. The findings show that firms seeking to create a superior value offering for customers should invest in and nurture operant resources-based capabilities. The heterogeneity of operant resource-based capabilities helps explain value offering differentials in which firms that emphasize strongly innovation-based capability as a dominant operant resource-based capability appear to create a superior value offering compared to those emphasizing marketing-based capability, while firms that focus strongly on production-based capability create little for the customer in value offering.
Relation
Industrial Marketing Management Vol. 38, Issue 1, p. 45-59
Publisher Link
http://dx.doi.org/10.1016/j.indmarman.2007.11.002
Date
2009
Publisher
Elsevier
Keyword(s)
behavioural orientations;  operant resource-based capabilities;  value offering
Resource Type
journal article
Identifier
http://hdl.handle.net/1959.13/806737
Identifier
ISSN:0019-8501
Reviewed
Reviewed
100 Visitors 126 Hits 2 Downloads
Save/E-mail Citation
Citation Format
E-mail Address
Subject
"Industrial Marketing Management"
 
OR