Our analysis of some meanings of work for female media workers reveals not only the attractions and challenges of media work, but also the difficulties experienced both on the job and beyond it. Anecdotal evidence suggests that, of the minority of female graduates who do get media and communications jobs, quite a few will move on after a few years to less demanding positions outside the field, especially when they marry and have children, or they will remain at lower promotional levels within organizations. The discursive opposition between media and communications work and the ideal conduct of a married woman appeared to be very strong. Our data on the experiences of female media and communications workers indicate that there is almost no aspect of their daily work practices which does not implicitly contradict the conservative discourse of kodrat wanita. Such workers appear to understand themselves as women doing a man's job who need to become more like men in order to do the job successfully. Yet our data also suggest that the relatively few women who graduate from a media and communications degree and go on to make a career in the field, thrive on the challenges and rewards of the job even though their work does not fit with conventional notions of Indonesian femininity.