Super 12 rugby union: comparing the information content and infotainment usage in Australian, New Zealand and South African Super 12s website | NOVA. The University of Newcastle's Digital Repository

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Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.13/803588

Title: Super 12 rugby union: comparing the information content and infotainment usage in Australian, New Zealand and South African Super 12s website
Author/Creator: Carlson, Jamie; Rosenberger III, Philip J.; Paynter, John
Institution: The University of Newcastle. Faculty of Business & Law , Newcastle Business School
Description: This study examines 10 professional team sport website homepages in the Super 12 Rugby Union Football Competition (in Australia, New Zealand and South Africa) in order to determine the information content of the sites and to determine how the content relates to the elements of the marketing mix. The results indicate a 'Price' and 'Product' focus by the websites examined, which suggest that these team websites are failing to take full advantage of the Web's interactive capabilities. Furthermore, the website homepages were found to be 'Information-oriented', requiring a low-level degree of interaction by the user.
Relation: Cross-Cultural Marketing p. 354-361
Relation: http://www.schoolresources.com.au/nelson_thomson_learning
Date: 2003
Publisher: Thomson Nelson
Keyword(s): sport; internet; interactive capabilities; user interaction
Resource Type: book chapter
Identifier: http://hdl.handle.net/1959.13/803588
Identifier: ISBN:0170108201

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