Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.13/802429

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Title
Children's band-related social interaction: a preliminary investigation into the impact of age, sex and birth-order
Author/Creator
Baxter, Stacey
Institution
The University of Newcastle. Faculty of Business & Law, Newcastle Business School
Description
This paper examined the role that age, sex and birth order play in children's brand-oriented verbal interaction. Results indicated that children's age and sex have an important impact of verbal brand-related discussion with both parents and peers. Findings suggest that as children get older they participate in more brand related discussion with peers than with parents. It is also found that for the selectcd test brands, males participate in more brand related discussion than females. It is suggested that future research be undertaken to examine at a greater range of brands, in particular brands conducive to brand-related social interaction. In addition, the inclusion of both male-oriented and female-oriented brands should be considered
Relation
Australia and New Zealand Marketing Academy Conference 2008 (ANZMAC 2008). Australia and New Zealand Marketing Academy Conference 2008: Shifting the Focus from Mainstream to Offbeat (Sydney, N.S.W. 1-3 December, 2008)
Relation
http://www.anzmac2008.org/_Proceedings/papers.html
Date
2008
Publisher
2008 Conference Secretariat/Promaco Conventions
Keyword(s)
children;  age;  sex;  brands
Resource Type
conference paper
Identifier
http://hdl.handle.net/1959.13/802429
Identifier
ISBN:1863081445
Reviewed
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Subject
"Children's band-related social interaction: a preliminary investigation into the impact of age, sex and birth-order"
 
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