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Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.13/43447

Title: Improving the image of Thai private universities with quality services
Author/Creator: Suwanabroma, Jaratdao; Gamage, David
Institution: The University of Newcastle. Faculty of Education & Arts, School of Education
Description: This article reports on students' perceptions of their overall satisfaction of service quality provided by Thai private universities. It seeks to assess the aspects of service quality within the Thai higher educational context based on undergraduates' perceptions. The main findings pertain to students' perceptions of the extracted factors concerning the service quality at private universities while identifying the key factors contributing to their overall satisfaction with services provided based on the results obtained from an empirical survey and student interviews. It also examines the relationships and the differences of student perceptions and their overall satisfaction according to students' individual characteristics.
Relation: Education and Society Vol. 26, Issue 3, p. 45-61
Relation: http://www.jamesnicholaspublishers.com.au/esjrnl.htm
Date: 2008
Publisher: James Nicholas Publishers
Keyword(s): student perception; student satisfaction; private universities; educational quality; educational reforms
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.13/43447
Identifier: ISSN:0726-2655

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