An editor of a prominent American surfing magazine recently remarked that Australian surfing magazines have ‘reduced themselves from sources of national pride to cleverly packaged smut, pandering to the fantasies of adolescent males,’ (George 2001, p. 148). However, the first wave of Australian surfing magazines campaigned against ‘hooliganism’ and anti-social behaviour, seeking to instill national pride and present the sport favourably so as to attract the attention of the clothing, fashion, and entertainment industries. A trans-Pacific youth phenomenon, surf culture has had a significant impact in Australia and like rock’n’roll in the 1950s, cultural artefacts including movies, music, language and fashion were communicated through specialist magazines. This paper seeks to trace, examine and analyse three Australian surfing magazines that emerged in the period from 1961-1962.
Journalism Education Association 2005 Conference. Proceedings of the 2005 Journalism Education Association Conference (Surfers Paradise, Qld. 29th November - 2nd December, 2005)