Cultural awareness as an element of competitive advantage | NOVA. The University of Newcastle's Digital Repository

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Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.13/35233

Title: Cultural awareness as an element of competitive advantage
Author/Creator: Jefferies, Marcus; Chen, Swee Eng; Goh, Choon-Hua
Institution: The University of Newcastle. Faculty of Engineering & Built Environment, School of Architecture and Built Environment
Description: Australian construction companies operating in Asia are likely to be affected by cultural differences. As companies contract for overseas work, cultural differences may be a source of problems. The aim of this chapter is to compare and examine the different attitudes adopted by Australian construction companies contracting in international joint ventures in order to determine if cultural awareness acts as a competitive advantage.
Relation: Perspectives on Culture in Construction p. 185-200
Relation: CIB Publication 275
Relation: http://www.cibworld.nl/site/home/index.html
Date: 2002
Publisher: International Council for Research and Innovation in Building and Construction
Keyword(s): construction companies; Australia; Asia; cultural differences; cultural awareness; competitive advantage
Resource Type: book chapter
Identifier: http://hdl.handle.net/1959.13/35233
Identifier: ISBN:9063630301

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