Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performance | NOVA. The University of Newcastle's Digital Repository

Home

Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.13/32757

Title: Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performance
Author/Creator: Weerawardena, Jay; O'Cass, Aron George; Julian, Craig
Description: A manager's perception of industry structure (dynamism) has the potential to impact various organizational strategies and behaviors. This may be particularly so with regard to perceptions driving organizational learning orientations and innovation based marketing strategy. The position taken here suggests that firms operating within a competitive industry tend to pursue innovative ways of performing value-creating activities, which requires the development of learning capabilities. The results of a study of SMEs suggest that market focused learning, relative to other learning capabilities plays a key role in the relationships between industry structure, innovation and brand performance. The findings also show that market focused learning and internally focused learning influence innovation and that innovation influences a brand's performance.
Relation: Journal of Business Research Vol. 59, Issue 1, p. 37-45
Publisher Link: http://dx.doi.org/10.1016/j.jbusres.2005.02.004
Date: 2006
Publisher: Elsevier Science
Keyword(s): organizational learning; innovation; industry structure; industry dynamism; brand performance
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.13/32757
Identifier: ISSN:0148-2963

11 Visitors

14 Hits

NOVA. The University of Newcastle's Digital Repository