Perhaps more than any other medium, popular music intersects with and influences the uses of other media in everyday life. It is now inescapable at both leisure and work—in the car, the department store, the elevator; on television, film, radio and the Internet. Pop songs have been used to lend credibility to a tired commercial product (Microsoft's use of The Rolling Stones' 'Start Me Up' to launch Windows 1998; the National Rugby League's use of Chumbarumba's 'I Get Knocked Down' to launch the reunified code in 1999). Alternatively, popular music has been drafted by politicians seeking cultural authenticity (Pauline Hanson's unauthorised use of 'We Are Australian', written by ex-Seeker Bruce Woodley, in 1999). Studying Australian popular music shows how we might understand the development of local media and cultural production within Australian ways of life. Like other national cultural/media histories, popular music reflects, and feeds into, local debates and mythologies concerning the formation of national character and a distinctive 'Australianness'.
The Media & Communications in Australia p. 226-243