Far from its glamorous image, the domestic airline industry is 'tough'. It is vulnerable to changing political agendas - which affect both its product market and its employment relations - globalisation, technological change, and even random external events like outbreaks of disease and terrorism. remarkably, all of these factors have impacted on the Australian industry sine the beginning of the 1990s - the pace of change has been frenetic. The outcome is an industry in which competition has become intense and profit margins are low, despite its more benign history in Australia.
Evolving Employment Relations: Industry Studies from Australia p. 99-118