Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.13/27559

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Title
The effect of corporate image in the formation of customer loyalty: an Australian replication
Author/Creator
Hart, Allison E.;  Rosenberger III, Philip J.
Description
Using a mall-intercept survey of 116 female Grace Bros customers who had had a shopping experience at the upmarket department store in the previous six months, Andreassen and Lindestad's (1998) model of corporate image and its influence on customer loyalty was evaluated using path analysis. The results are generally consistent with the previous study, with corporate image having a significant impact on core service and customer satisfaction perceptions. Corporate image was found to have only a marginally significant direct influence on customer loyalty, though the total effects of corporate image (both direct and indirect) on customer loyalty are much more substantial.
Relation
Australasian Marketing Journal Vol. 12, Issue 3, p. 88-96
Relation
http://www2.marketing.unsw.edu.au/contribute2/Marketing/news/AMJ/Vol12_3.htm
Date
2004
Publisher
School of Marketing, University of NSW
Keyword(s)
corporate image;  replication;  loyalty;  department store retailing;  Grace Bros
Resource Type
journal article
Identifier
http://hdl.handle.net/1959.13/27559
Identifier
ISSN:1441-3582
Reviewed
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Subject
"Australasian Marketing Journal"
 
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