Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.13/27370

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Title
E-trust: the influence of perceived interactivity on e-retailing users
Author/Creator
Merrilees, Bill;  Fry, Marie-Louise
Description
E-retailing has received considerable attention in recent years, especially with the help of consumer behaviour concepts and tools. This particular paper focuses on e-trust and its antecedents. Special attention is given to the proposition that the more a site is perceived to be interactive, then the greater the trust that users attach to that site. Previous research has demonstrated this relationship with respect to a particular site. The current paper re-examines this relationship with respect to another site. More importantly, the paper tests whether the nexus between interactivity and e-trust applies to both pure "click" and "brick and click" e-retailers.
Relation
Marketing Intelligence & Planning Vol. 21, Issue 2, p. 123-128
Publisher Link
http://dx.doi.org/10.1108/02634500310465461
Date
2003
Publisher
Emerald Publishing
Keyword(s)
electronic commerce;  e-commerce;  retailing;  consumer behaviour;  World Wide Web;  interaction
Resource Type
journal article
Identifier
http://hdl.handle.net/1959.13/27370
Identifier
ISSN:0263-4503
Reviewed
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Subject
"Marketing Intelligence & Planning"
 
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