Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.13/933502
- Examining the effects of perceived web innovateness in e-retailing
- The University of Newcastle. Faculty of Business & Law, Newcastle Business School
- Although innovation in e-services is an important area in marketing research and practice, the investigation into the direct effects of perceived website innovativeness in the context of e-retailing has largely been unexplored. To address this gap, this study theoretically develops, and empirically tests, a model investigating the impact of perceived website innovativeness on overall e-service quality, trust, website loyalty and word-of-mouth. Data were gathered via an online survey resulting in 406 responses from actual consumers to validate the research model. Conclusions and implications are discussed, with future research directions presented.
- Australian and New Zealand Marketing Academy Conference 2010: Doing More with Less (ANZMAC 2010). Proceedings of the Australian and New Zealand Marketing Academy Conference 2010: Doing More with Less (Canterbury, New Zealand 29 November - 1 December, 2010)
- Australian and New Zealand Marketing Academy (ANZMAC)
- Resource Type
- conference paper