Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.13/933502

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Title
Examining the effects of perceived web innovateness in e-retailing
Author/Creator
Carlson, Jamie;  O'Cass, Aron
Institution
The University of Newcastle. Faculty of Business & Law, Newcastle Business School
Description
Although innovation in e-services is an important area in marketing research and practice, the investigation into the direct effects of perceived website innovativeness in the context of e-retailing has largely been unexplored. To address this gap, this study theoretically develops, and empirically tests, a model investigating the impact of perceived website innovativeness on overall e-service quality, trust, website loyalty and word-of-mouth. Data were gathered via an online survey resulting in 406 responses from actual consumers to validate the research model. Conclusions and implications are discussed, with future research directions presented.
Relation
Australian and New Zealand Marketing Academy Conference 2010: Doing More with Less (ANZMAC 2010). Proceedings of the Australian and New Zealand Marketing Academy Conference 2010: Doing More with Less (Canterbury, New Zealand 29 November - 1 December, 2010)
Relation
http://anzmac2010.org/proceedings/index.html
Date
2010
Publisher
Australian and New Zealand Marketing Academy (ANZMAC)
Keyword(s)
e-services;  e-retailing;  innovativeness;  technologies;  market research
Resource Type
conference paper
Identifier
http://hdl.handle.net/1959.13/933502
Identifier
ISBN:9780473178208
Reviewed
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"Examining the effects of perceived web innovateness in e-retailing"
 
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