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Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.13/931077

Title: Managing innovation capability and co-creative interaction with customers to achieve superior firm performance
Author/Creator: Ngo, Liem Viet; O'Cass, Aron George
Institution: The University of Newcastle. Faculty of Business & Law, Newcastle Business School
Relation: Advances in Technology and Innovation in Marketing p. 455-463
Relation: http://www.macmillanindia.com/book-details.asp?from=gr&bookid=3508&broadid=38&detailedid=55&category=General+%26+Reference&broadsubject=Business+%26+Management&detailedsubject=&page=search
Date: 2009
Publisher: Macmillan Publishers India
Keyword(s): innovation; customer interaction; firm performance
Resource Type: book chapter
Identifier: http://hdl.handle.net/1959.13/931077
Identifier: ISBN:9780230638075

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