The idea that print journalism is creative is one that is not universally accepted: ‘making a story up’ goes against the fundamental understandings of journalism. Further to this, society’s understanding of creativity is that a producer must have no limitations to be able to create and the rules and conventions a journalist works within are seen to constrain their production of creative media texts. However, by using a Rationalist framework, it can be argued that creative activity in print journalism is not only possible but plausible. By using Mihalyi Csikszentmihalyi’s systems model of creativity to examine the creative practices of print journalists, this paper argues it is the structures a journalist works within that enables production and it is by their agency that journalists can produce creative media texts. Interestingly, a literature review has revealed that creative and creativity are frequently used within journalism’s literature but the terms are rarely defined. Therefore, this paper presents rational arguments for how a print journalist is a creative producer of media texts as well as providing a definition for creativity in a journalistic context.