The role of product involvement in e-service evaluations | NOVA. The University of Newcastle's Digital Repository

Home

Please use this identifier to cite or link to this item: http://hdl.handle.net/1959.13/927714

Title: The role of product involvement in e-service evaluations
Author/Creator: Wang, Paul; Gudergan, Siegfried; Lings, Ian
Institution: The University of Newcastle. Faculty of Business & Law, Newcastle Business School
Description: This paper provides conceptual and empirical insights into consumers' evaluations of online services and their consequent behavioural intentions. We show that behavioural intentions in online contexts are driven primarily by two factors, namely online service satisfaction and perceived service quality. Perceived sacrifice and service quality are found to have an indirect effect on online service satisfaction through their influences on perceived value associated with the online service. In addition, we examine the moderating effects of product involvement and discuss the implications of our research findings.
Relation: International Journal of Electronic Marketing and Retailing Vol. 2, Issue 1, p. 59 - 79
Publisher Link: http://dx.doi.org/10.1504/IJEMR.2008.016817
Date: 2008
Publisher: Inderscience Publishers
Keyword(s): online services; behavioural intentions; empirical modelling; product involvement; e-service evaluation; consumer evaluation; consumer behaviour; service satisfaction; service quality; consumer perceptions
Resource Type: journal article
Identifier: http://hdl.handle.net/1959.13/927714
Identifier: ISSN:1741-1025

4 Visitors

5 Hits

NOVA. The University of Newcastle's Digital Repository